MBA1816 What I Didn’t Know About My Customers


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By Omar Zenhom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you know what your customers really want?

Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja.

…and what we discovered wasn’t just important for our business alone.

The simple fact that these interviews produced huge revelations should inspire all founders to hop on some calls! Tune in, and hear what was so important, yet had slipped under our radar. Then ask yourself: what don’t I know?

Learn the value of customer interviews, how to execute them, and why a great entrepreneur makes time to really listen. Click Play!

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