Manage episode 302745717 series 1565308
Let’s lower that CAC!
Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.
Fortunately, there are things you can do about that.
Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.
Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!
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The post MBA1879 4 Ways to Improve Your Cost To Acquire a Customer appeared first on The $100 MBA.