Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

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By Yaagneshwaran Ganesh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, Bob Moesta, who pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside the Harvard Business School Professor Clayton Christensen, joins us to discuss 'why your customers really buy from you – using the Jobs to be Done FrameWork' He shares his insights on: -->What is the Jobs To Be Done (JTBD) framework? And how can it change the way a product is marketed --> The key pillars or elements of the JTBD framework and how it works --> Uncovering the real story behind why people buy --> Why you shouldn't interview habitual users --> Zombie revenue - where people subscribe but never use your product --> Hurdle for startups in implementing JTBD and lot more...

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