Nir Eyal: Consumer psychology, product engagement, and being indistractable


Manage episode 300091998 series 2586255
By Yaagneshwaran Ganesh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions.

Nir talks about:

--> How tech and social media are not necessarily 'addictive.'

--> How shows like 'Social Dilemma' are selling you the wrong narrative, despite knowing the antidote

--> What is a placebo button, and how it helps?

--> The difference between 'being manipulated' vs. being addicted vs. overuse by one's own volition

--> What does Minimum Enjoyable Action (MEA) mean, and how it works?

--> How can you keep yourself from getting distracted, and a lot more...
Here are some amazing additional resources from Nir that you might want to checkout:

If you want to provide a link to the book, it’s:

Indistractable summary article:

Distraction guide here:

Habits vs routines article here:

Why schedules are better than to-do lists:

Timeboxing article:

Values article:

Also, Nir's schedule maker tool :

100 episodes