How to Use PR in your Agency


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By Rob Da Costa. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Michelle and Christian Ewen, owners of Write on Time Ltd, a Public Relations (PR) agency. They have a vision of helping business owners to grow and thrive through positive media coverage and industry awards recognition. This episode is all about PR and how it fits in your marketing strategy.

Time Stamp

[1:39] Michelle and Christian’s story of crossing from journalism into the agency world

[2:45] Deciding factors in starting a PR agency business

[4:52] How Michelle and Christian Ewen found their calling in the middle of the pandemic!

[7:55] Importance of having PR in your marketing strategy.

[9:20] When an established media or publication writes about you, it helps not only to amplify your message but also to strengthen your credibility.

[10:21] If you can get your organization mentioned in an article in a key publication, it is a big help for your SEO strategy.

[11:15] How to measure the effectiveness of your PR marketing strategy

[15:24] How to manage clients in setting the right PR goals for their business

[19:04] Tips and tricks on starting to do PR for your business

[24:32] The Pros and Cons of a husband and wife working together

[31:33] Stay tuned for ‘The 5-Day PR Challenge’ by Michelle and Christian Ewen

[33:25] What advice would Michelle and Christian Ewen give their younger selves?

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Useful links mentioned in this episode:

102 episodes