How to Diagnose a Sudden Drop in Leads in B2B SaaS – SaaS Marketing Bites


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By Marc Thomas and Powered by Search. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads.

In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail.

Accompanying blogpost: How to Diagnose a Sudden Drop in Leads in B2B SaaS


SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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