081 - How to Compete with Amazon and Win the Buy Box

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Manage episode 290830659 series 2594446
By Stephen Smotherman and Rebecca Smotherman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Competing with Amazon as a third party seller can be a daunting task. It’s easy to feel that the odds are stacked against you. After all, it’s a huge company with tremendous resources and control over crucial elements, like who gets awarded the buy box. While it’s often wise to avoid competing with Amazon, it’s also important not to let fear blind you to potential opportunities of earning a customer's sale.

In today’s episode, we outline the necessary conditions that make competing with Amazon a viable option. We discuss the many ways that Keepa graphs can be used to identify these instances ahead of time as well as minimize risk. We also take a look at various pricing strategies and how to employ them; the answers may surprise you! We conclude our episode by examining the best practices for minimizing risk and how to spot opportunities to help you obtain that coveted buy box. For all this and plenty of practical tips, join us today!

93 episodes