Rudan Zhang - VP of Marketing at - How To Position Your SaaS For A Niche Audience


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By The Growth Hub Podcast and Advance B2B. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Rudan Zhang is VP of Marketing at and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> Product-Led SEO by Eli Schwartz >> --- Advance B2B >> Follow The Growth Hub on Twitter >> Follow Edward on Twitter >>

75 episodes