Brian Ta on scalable SEO strategies, optimizing growth strategy for revenue impact, and what most SEOs get wrong about ... SEO


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By Bill King. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Brian Ta is a Growth PM at Coinbase, one of the fastest-growing cryptocurrency platforms in the world. Brian leads top of funnel growth via SEO, landing pages, performance marketing and affiliates. Previously to Coinbase, Brian held several Growth PM roles at companies such as AngelList, Strava and Haven Money.

Previous to those roles, Brian was an SEO Lead at Airbnb, where he owned SEO and landing page strategy for the home rental and vacation rentals business. Brian also does talks on SEO at YCombinator, contributes to Lenny’s Newsletter, and occasionally does speaking gigs at events such as TechSEOBoost.

I met Brian during the pandemic when I stumbled upon his blog post on how to create a scalable SEO strategy and since then I’ve enjoyed getting to know him and have learned a lot from the way he thinks about growth. He’s a fascinating, humble, and hilarious human being.

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7 episodes