The Business of Forecasting Fashion

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By The Wall Street Journal. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The pandemic has disrupted a lot of things - including how people dress. We talk with WGSN fashion forecaster Francesca Muston about how the uncertain times have made predicting fashion trends more difficult and how other forces like climate change may shape fashion choices in the long term.

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