What I Learned About Creating Viral Content from Olivia Rodrigo


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By Kelly Trach. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, you'll learn:

How Olivia turned her heartbreak into art (+ what that means for you and your creations).

Why the personal is universal. And, why her lyrics resonate so deeply, even if you’ve never had your boyfriend break up with you in order to start dating another actress. (Can’t say I have!)

Why you’ll never go viral if you’re not authentic.

Why you shouldn’t be afraid to run with your quirky ideas and just because “other people” have archived success in certain ways, that doesn’t mean you have to do it too. In this episode, I break down my obsession with SOUR Prom, the free concert she uploaded on YouTube for her fans.

Ooh! You’ll also get a small musical number from me! Enjoy!

Resources mentioned:

Click here to order my book: P.S. You’re A Genius

The Mentorship: subscription-style business coaching with Kelly Trach

Your Conscious Empire

Private coaching with Kelly Trach


List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach


Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools

168 episodes