Monopoly Content Will Fail You #156

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By Britney Gardner: Marketing Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Monopoly Content

Hey everyone, today we’re gonna be talking about monopoly content. I’m super ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute. But because I think a lot of people are messing up their content strategy and putting way too much, way too much monopoly content into play.

Topics discussed in this episode:

  • What exactly monopoly content is and why it’s not always great for your business
  • How to balance the different types of content you’re writing
  • What the monopoly board game can teach you about signing clients
  • The benefits of social proof

Quotables:

Monopoly content will often look good, but does not aid and converting clients.

Sometimes the content that's converting the most clients is barely getting attention on social media.

That mass market appeal made it almost average or a commodity. And if there is, anything that we as online service businesses want to do is to avoid being a commodity.

You don't want your content that you put out there in the world to be seen as just one in the same as everybody else's, it will really hurt your business.

Newsflash! Good content does take you a long time to create. But also, good content is not always what you think.

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

The post Monopoly Content Will Fail You #156 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

263 episodes