BONUS: Why Hype Is Misunderstood and a Force for Good

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By Douglas Burdett. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd

Selling From The Heart: How Your Authentic Self Sells You! By Larry Levine

428 episodes