Blazing a trail to your audience's heart, with Tamsen Webster


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By Bob Gentle : AmplifyMe. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can?

It’s a huge challenge. Most people just make a noise, but what they really need is a strong clear signal.

This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’. We’re talking about how to find the throughline from your big idea - right to your audience's heart

About Tamsen

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible.

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160 episodes