Manage episode 300541838 series 2478338
Establishing yourself in the mind of a prospective client is hard enough. Controlling it is quite another.
If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.
Branding takes lots of forms and is influenced by a lot more than a logo.
This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht.
Alyssa's website : https://lysshouse.com/
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