How to build a personal brand which really matters, with Alyssa Houseknecht


Manage episode 300541838 series 2478338
By Bob Gentle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Establishing yourself in the mind of a prospective client is hard enough. Controlling it is quite another.

If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.

Branding takes lots of forms and is influenced by a lot more than a logo.

This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht.

Alyssa's website :


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172 episodes