You want to stop the scroll? You need a Hook Point, with Brendan Kane


Manage episode 297289392 series 2478338
By Bob Gentle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

If you post anything on social media then you’ll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance.

Yes - those people might just be stupid. But it’s more likely that you didn’t hook them.

Today, on the podcast, I’m speaking with Brendan Kane about Hook Points.

If you’re wondering what a Hook Point is - and you should be if this matters to you - then you can listen in and discover exactly how to deploy them in your content and actually stop the scroll.


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172 episodes