Finding Donor Affinity with Neil Smithson, CEO and Founder of Brightway Data

26:53
 
Share
 

Manage episode 274503701 series 2803189
By Penny Cowden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Neil Smithson is the CEO and Founder of Brightway Data, a company focused on empowering non-profit organizations through intelligent predictive philanthropy screening. This method identifies overlooked populations of donors with a high propensity to donate based on behavioral indicators that aren’t usually picked up by other wealth screening technology.

Before developing Brightway Data, Neil founded PARO Decision Support, a predictive modeling and account analytics software for healthcare. Through the PARO Presumptive Charity Score, Neil helped hospitals identify patients who needed free care—ultimately serving millions of patients.

In this episode…

Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making.

Neil Smithson, on the other hand, is revolutionizing the donor identification, outreach, and engagement process in the not-for-profit sector through his predictive modeling program. The model identifies overlooked populations of donors that have a high propensity to donate based on behavioral indicators that aren’t typically considered in wealth screening technology.

Listen to this episode of Philanthropy212 with Penny Cowden to hear Neil Smithson, CEO and Founder of Brightway Data, speak about his intelligent model for measuring donor affinity to your foundation, which is critical for attracting, engaging, and increasing your donor base. He’ll also share the three reasons why your foundation should use predictive modeling and how it can even decrease staff turnover.

82 episodes