An Expert's Insights on Polling & Market Research

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By Jim O'Brien. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Victoria Waddail is Senior Director of Research and Analysis at Cygnal, LLC. She joined the firm following its acquisition of Harper Polling in 2020. Victoria joined Harper Polling before the 2014 cycle.

In her current role, Victoria provides expert guidance to clients in survey instrument design, leads the writing and presentation of analysis, and assists in strategic advisory for the firm’s wide array of political and public affairs clients. Over her career, Victoria has worked on hundreds of surveys for members of Congress, state legislative caucuses, corporations, public policy groups and trade associations, and party organizations.

She gained experience at the DC-based public opinion research firm Public Opinion Strategies, and studied the principles and methods of public policy analysis from prominent policymakers as a Summer Institute Scholar at the American Enterprise Institute. Victoria is a RIVA-trained focus group Moderator.

Victoria also spent five years as a contract lobbyist in Pennsylvania with clients spanning a variety of fields including pharmaceuticals, broadband expansion, and criminal justice reform.

Victoria is a 2016 graduate of the Anne B. Anstine Excellence in Public Service Series, a professional leadership program designed to train women to be more effective leaders in government, business, and the community. She is a board member of the Junior League of York. She graduated magna cum laude, Phi Beta Kappa from Washington and Lee University with a Bachelor of Arts degree in Political Science and Mathematics and is President of the University’s Keystone Alumni Chapter. Originally from Towson, MD, Victoria now lives in York, PA with her husband Chris and son Theodore.

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179 episodes