Mastering Your LinkedIn Ads and Speaking Skills with AJ Wilcox

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By Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Welcome to the inaugural episode of the Present Beyond Measure Show for 2021! Today on the show, we will be having an inspiring conversation about LinkedIn Ads, data visualization, and public speaking with AJ Wilcox.
AJ talks about how to get started on LinkedIn, why its targeting functionality is worth the high cost, the best LinkedIn call-to-action strategy,, and so much more.
As well as being a LinkedIn guru, AJ is a highly gifted orator and in the next chunk of the episode, we explore his secret sauce for delivering powerful and impactful presentations.

In This Episode, You’ll Learn…

  • How AJ fell into the world of SEO and LinkedIn advertising.
  • What makes LinkedIn a good platform to advertise on despite its reputation for being expensive.
  • The minimum amount per month to spend on LinkedIn to see results.
  • The right-sized call to action that fits the cost of advertising on LinkedIn.
  • How to incorporate retargeting into a LinkedIn ad strategy using Google and Facebook.
  • Creating warm audience targets on LinkedIn using ‘closer lists’.
  • Tracking channel contribution using tracking parameters and Google channel contribution reports.
  • AJ’s favorite ways of capturing and visualizing data on his clients’ performance.
  • Switching gears to AJ’s skill as a speaker and where his journey began.

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68 episodes