64. Market Research for your Business

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By Nicole de Larzac. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you really get inside the heads of your consumers? You need to speak to them and get feedback from them. We think we know them but we may be guessing or going off our own preferences.

Leveraging market research for your business is critical to understanding your consumers. Otherwise, you’ll be shooting in the dark or throwing spaghetti on the wall!

But I know what you’re thinking - you don’t have the budget for research because you’re an entrepreneur on a shoestring budget.

Don’t worry, I’ve got you covered. You don’t need big budgets to get feedback. You can do it yourself if you know the right questions to ask and the right way to go about doing research.

In this episode, I get into the nuts and bolts of doing your own research, including:

  • The importance of research and insights
  • Types of research that you can conduct for your business
  • Research formats and which are best for you
  • How to conduct your own research on a shoestring budget
  • The top 10 mistakes I see when productpreneurs conduct their own research
  • And tips for how to overcome these mistakes

Enjoy the episode and send me your feedback on what content you’d like to see in upcoming episodes!

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