How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)

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By Wes McDowell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today.

The rest? Well, they’re just window shopping — at least for now.

So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger?

You gotta get 'em on your email list, that’s how.

And the only way to do that is with an absolutely irresistible lead magnet.

Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process.

If this sounds like some kind of sorcery, fear not!

In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets.

We get into all the nitty-gritty details, including:

✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely)

✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now

✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!)

I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better.

So if you’re thinking of skipping this episode… Big mistake! Listen now!

Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

135 episodes