Why do clients sign up? Understanding the core motivations that attracts clients.


Manage episode 304185334 series 2391198
By Sean D'Souza. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Have you ever wondered why people keep buying recipe books?

Your grandma had a dozen books, so did your parents, and now, even if you're not such a good cook, you're likely to have a few around the house. There are tens of thousands of recipes in blogs and on YouTube.

Even so, there's when yet another recipe book comes out, and there's still a market for it. Why is this the case? The reason is more straightforward than you'd expect because this factor of recipe books doesn't just apply to food.

If you've tried to learn a language, you're likely to have gone to a live course, bought several apps and some home study versions of the language. When the next "wonder language program" comes out, you'll still want to try it out. And all of these purchases of books, courses and training don't just apply to beginners.

An experienced writer, for example, will evaluate and possibly buy a new writing course or go to a writing event. Why is this the case, and how do you use this information to make your sales page better?

P.S. Find the entire Three Month Vacation Podcast Guide here.

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