Why restricting the numbers of sales increased profits (and gave us more downtime)

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By Sean D'Souza. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It seems illogical to sell just 25 copies of a product when the product is just digital.

Isn't it just a PDF, audio or video? Shouldn't we sell as many as we can? On the face of it, this logic of selling less seems seriously flawed. But is it?

Find out what did we found when we started selling less instead of selling greater numbers?

393 episodes