Barney Waters – President of K-Swiss

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By Norm Lourenco. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today we’re talking to Barney Waters, global brand president of K-Swiss. What does K-Swiss have to do with entrepreneurship? Well, Barney has just taken K-Swiss through a two year repositioning and rebranding strategy which has resulted in a new position for K-Swiss – targeting entrepreneurs. We talk about the symptoms and considerations of the rebrand, and the resulting position. Great takeaways for all those with an entrepreneurial mind (like Barney!).

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27 episodes