Converting Your First Customers


Manage episode 295027445 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today.

  1. How can a brand get customers if they don't have a budget for ads?
  2. Why should brands invest in BFCM planning when it's so far off?
  3. What are big brands doing that small brands can replicate?

Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.

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