How Two Strangers Partnered to Sell $1mm in Jerky

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Manage episode 283884102 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

  • The mindset that gave him the confidence to quit his job
  • Keys to building realtionships with potential business partners
  • How they launched with grassroots marketing efforts
  • How having parallel local and national strategies worked well
  • The power of podcast appearances (and how it got their products into WalMart)

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367 episodes