Thigh Society: How One Woman Sells 7-Figures of Anti-Chafing Underwear

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size.

Key Takeaways:

  • How she bootstrapped a million dollar business starting with just $8K CAD as a risk-averse solopreneur
  • Why starting with retail wholesale helped her get started online
  • Why you should start with one product (and how to better forecast inventory)

Marnie grew Thigh Society to a six-figure business while working a demanding full-time job before deciding to focus exclusively on building the business in late 2016, and has grown it to 7 figures since. Before becoming a full-time entrepreneur, Marnie worked for organizations in Toronto, Canada including Accenture, the Ontario Ministry of Government Services, and the Rotman School of Management (MBA school) in a variety of strategic talent management roles.

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