Tour Operator Reveals How She Uses Instagram to Grow Her Tour Business. With Othelia Cassidy of Madison Eats Food Tours (148)


Manage episode 292192924 series 2527484
By Shane A Whaley and Shane Whaley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today Otehlia and I dive into the world of Instagram marketing for tour operators and strategies to help grow your tour business. Otehlia offers insights into how Instagram can work for tour operators and which tools to use to maximize your reach. She shares her personal approach to Instagram and why creating an Instagram community is integral to publicizing your tour business. We discuss the unique role that Instagram can play in marketing tours and why it shouldn’t be your main point of sale application. She also shares her process of trial and error when maneuvering algorithms in Instagram and offers a few tips for getting more views.

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