16 The Cooling Of Communities Pt 2


Manage episode 151963993 series 1044580
By Traphagen's Takeout Order and Mark Traphagen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Building a vibrant community around your brand is one of the fundamentals of social marketing. But there's a danger that something called "evaporative cooling" will begin to sap that community's effectiveness. Listen to learn what that is and how to prevent it. Links mentioned in this episode: The Evaporative Cooling Effect stonet.co/1NKCDpp How to Use Social Science to Build Effective Communities stonet.co/1IPrhNJ If you enjoyed this, please share....and be sure to follow me on Soundcloud! Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

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