Manage episode 298700695 series 1449474
Seeing is Believing.
Once I see it, I will belief it.
I may not believe in ghosts or UFO's, but the minute I see one of them...I'm a Believer!
But as Seth Godin suggests, it's often easier to see something that we already believe in.
Sometimes, no matter how much evidence you show people, they still convince themselves to not believe.
If I don't believe in the benefits of meditation, chances are no amount of evidence to the contrary will make me a believer.
So, the business lesson in this is...
Don't waste time trying to sell someone who doesn't want to be sold.
Far better to spend your energy finding those who already believe, and then help them see you.
#marketing #selling #believing