IDEAS is a deep-dive into contemporary thought and intellectual history. No topic is off-limits. In the age of clickbait and superficial headlines, it's for people who like to think.
Manage episode 294056412 series 2434990
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.