The Narrative Arc w/Tommy Walker


Manage episode 301502749 series 2317258
By Samantha Stone. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Regardless of where your content marketing function lives within your organization, the success of that function is directly related to developing a solid narrative arc from which to develop multi-faceted marketing campaigns.

Join Samantha and her guest Tommy Walker, Founder at The Content Studio, as they discuss the pros and cons of content marketing as a silo within organizations, the challenges they face in defining their role within companies and the fundamental goal of creating a narrative arc from which to develop content.

106 episodes