Manage episode 283730228 series 2081104
We’ve been fortunate to watch ecommerce evolve over the years.
As brands and trends come and go, a few things have remained constant.
One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.
And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.
SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.
In this episode we cover topics such as:
- How to maximize the effectiveness of paid traffic
- The secrets of effective landing pages
- Optimizing websites and the biggest competitive advantage
And this all comes from Raphael’s data that he’s gathered and tested throughout the years, working with brands like Dr. Squatch, Kiehl’s, and more.
You don’t want to miss this one.
The 5-Minute Ecommerce Email Marketing Hack
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.