[171] How Industry Leaders Are Using Product Launches To Scale Past $100 Million

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According to today's guest, product launches are your business.

Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue.

In this episode you’ll learn:

  • How to use product launches to scale to $100 million and beyond
  • Why optimizing for 'spikes' is crucial to launch success
  • Jeremy's #1 strategy for selling out of product launches (hint: it has to do with community)

Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case brand made famous by the Kardashians, into an industry leader.

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Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Messenger Mastermind

Messenger Mastermind Podcast

Jeremy Horowitz LinkedIn

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Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

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