[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTV


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Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14.

Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.

In this episode you’ll learn:

  • How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.
  • Why ‘stickiness’ is the answer to rising competition and why you should spend even more time caring about LTV.
  • The logic behind her counter-intuitive decision to make it harder for customers to buy, and how that decision paid off huge.

Dominique Gagnon is a founding member and Chief Innovation Officer at Caldera + Lab, a clean prestige skincare brand.

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