The Current State of Paid Social: July 2021

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By Dylan Kelley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update.

My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.

He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.

And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.

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