Manage episode 302681446 series 2081104
Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month.
Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company.
In this episode you’ll learn:
- How Daniel accidentally started Vegamour after getting frustrated with big businesses ignoring his advice to increase the quality of their products.
- The exact strategy Daniel used to scale quickly with Facebook Ads.
- Why choosing Vegamour’s first few products was a strategic decision, and what went into marketing the lash and brow serum first.
Daniel Hodgdon is Co-Founder and CEO of Vegamour, a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients. Vegamour recently secured $80 million in minority growth investment from General Atlantic
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