Manage episode 300544029 series 2081104
Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood.
Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale.
In this episode you’ll learn:
- How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pull”.
- Why most ecommerce brands would benefit massively from hiring a Google Analytics expert to clean up their GA account, instead of watching videos and mucking around themselves.
- The exact team structure NYDJ relies on for all their marketing efforts—including a breakdown of what’s in-house and what’s not.
- Why and how NYDJ made the switch from Salesforce Commerce Cloud to Shopify Plus.
Steve Morales is VP of Marketing at NYDJ, a women’s premium fashion brand made for every body, all shapes, all sizes, and all ages.
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