Manage episode 304315667 series 2081104
Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years.
In this episode you’ll learn:
- The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy.
- Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
- How to handle shipping deadlines for 2021 without driving your customers crazy.
Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.
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