The BF/CM Email & SMS Strategy That Generated $1.75M In A Week with Dylan Kelley


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By Dylan Kelley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years.

In this episode you’ll learn:

  • The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy.
  • Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
  • How to handle shipping deadlines for 2021 without driving your customers crazy.

Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.

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Sponsored by Klaviyo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

214 episodes